Personal information handlers using personal information for automated decision making shall ensure the transparency of the decision making and the fairness and impartiality of the results, and may not apply unreasonable differential treatment to individuals in terms of transaction prices and other transaction conditions.
Information push and commercial marketing to individuals based on automated decision making shall be simultaneously accompanied by options not specific to their personal characteristics or with convenient means for individuals to refuse. Where a decision that may have a significant impact on an individual’s rights and interests is made through automated decision making, the individual shall have the right to request clarification from the personal information handler and the right to refuse the handler for making the decision only through automated decision making.
Relevant PIPL Compliance Documents
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